Selected Projects

Below are the selected projects that demonstrate my works.

HiCast Podcast App Design

UX/UI App Design

Redesign/Redefine Page

New Concept

Competitor Analysis

Information Architecture

The project aimed at redesigning and redefining the information architecture of the app. Except the visual design, I especially focused on simplifying the navigation and introduced a differentiation between new and returning users.

Hotel detail page Redesign

UX/UI Website Design

Redesign/Redefine Page

Competitor Analysis

User Test

Information Architecture

The project aimed at redesigning and redefining the existing hotel detail page.

It was triggered by a competitor analysis. I brought the concept up to show the page potential. A follow-up user intention poll confirmed the need to redefine the page that served different viewport.

Login & Registration Platform Redesign

UX/UI Website Design

Page Redesign

Information Architecture

Data Analysis

The project aimed at redesigning the login & registration platform. This project was one of the main projects under the company goal to increase user engagement.

Multi-Stage Booking Form

UX/UI Mobile Webpage Design

New Concept

Page Redesign

Competitor Analysis

User Test

The project aimed at splitting the booking form into stages. This project was triggered by a competitor analysis. I brought this concept up to solve the issue of a long booking form.

Filters Presentation

UX/UI Mobile Webpage Design

New Concept

Competitor Analysis

Data Analysis

The project aimed at solving the problem that mobile users were not using the filters. I brought this concept up to optimise the filter presentation.

Offer Item Restructure

UX/UI Website Design

New Concept

User test

Information Architecture

The project aimed at improving the offer item information architecture. I brought this concept up to optimise the offer item, so that it allowed all variations of offers to be presented in a consistent way.