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Landing Page Concept
- BMW Connected Drive

The project aimed at designing features and information architecture at the landing page.


How it began

The Connected Drive app was at an earlier development stage. A competitor analysis was done to understand the features competitors were offering especially in the landing page.


The competitor analysis offered insights for the must-have features, including the clear presentation of the car status and a clear presentation of the need of car concierge services. The function of a schedule air-conditioning was also indicated as a must-have function. 


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