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Filter Presentation

The project aimed at solving the problem that mobile users were not using the filters. I brought this concept up to optimise the filter presentation. 

Background

How it began

In the past user test, we found users were spending long time finding a designated offer. Particularly, mobile users did not use any filter to select an offer. 

Then

I compared the filter usage between desktop and mobile users, found out that the mobile filter usage was closed to 0. 

Objective

I realised the problem was that the filter function was not best presented. I brought up this concept which filters could be presented; yet they would not take much space in small viewport.

Product

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Before

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