Hotel Detail Page
Redesign and define the existing hotel detail page. This project was triggered by a competitor analysis I did. A follow-up user intention poll revealed the need to redefine the page that serves different viewport.
Background
How it began
The Hotel detail page is ranked as the 4th most visited page among all other pages, while it also had a high exit rate. I did a competitor anaylsis and a UX analysis. I found out a few problems, including repetitive information, uncleaer Call to Action, and ungroup information.
Then
With these few thoughts, an in-site user intent poll was arranged. we confirmed that the existing information architecture and the presentation were not best fulfilling the user intention.
Objectives
After technical and SEO evaluation with the team, we decided to redesign the page, including restructuring the information, redesigning the visual presentation, and removing the repetitive information, with the sub-goal that we would avoid rebuilding the page.
Product
Product : Responsive Mobile View
Before
